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Bob W is an innovative hospitality start-up founded in 2012 that now operates thousands of short-stay apartments in trendy neighbourhoods across Europe. From day one, Bob W had big ambitions for developing sustainable practices in the hospitality sector, encouraging the whole hospitality sector to "show their numbers!" and enable guests to make informed decisions when choosing where to stay. Bob W are leading by example with policies such as exclusively sourcing toiletries from sustainable businesses and providing guests with a per-night GHG emissions breakdown.

As part of our sustainability journey, we have partnered with Furthr to measure our footprint, take active steps to reduce our emissions and engage Bobstars in our sustainability journey. For our 2023 carbon footprint, Bobstars voted on three amazing projects to fund to offset the emissions from all guest stays in 2023. With Furthr, we are developing our Net Zero strategy - identifying our emissions hotspots and putting together an informed plan to reduce them over the course of this decade & beyond.

But we are not stopping here. We are bringing our guests with us on this climate journey as we continue to lead the way on sustainability in the hospitality industry.

Impact
Spotlight
Highlights

4,489

2023 Footprint (tCO2e)

100%

Nights with Bob W Offset

3

Projects in 2023 Portfolio

13

Project SDGs Certified

2023 Emissions Breakdown
Emissions Per Night
2023 Emissions
Annual Comparison



Emissions by Scope



Material Scope 3 Categories

Sustainability Manifesto

Bob W announce their sustainability manifesto and explain how they are rethinking sustainability in hospitality. Commitments include local sourcing, ecologically responsible partnerships and working towards zero waste.

Mar 2020

First Measurement

Bob W measured their carbon footprint for the first time for 2020. Following this, the focus turned to implementing ways to reduce emissions in the first place. Bob W also challenged the hospitality industry to "show their numbers!" and allow guests to understand the emissions for a night away.

Apr 2021

First Offset

Bob W double offset the emissions from nights stayed at all aparthotels in 2020 by supporting verified climate action projects. This means that twice as much carbon was removed from the air as Bob W emitted in 2020.

May 2021

Second Measurement

Bob W continued to grow and measured emissions again in 2022, now with over 400 rooms! Bob W made sustainability commitments including improved energy efficiency, cutting down on waste and responsibly sourcing materials.

May 2022

Second Offset

Emissions from all stays were offset by supporting quality climate action projects. This means that a night spent with Bob W in 2022 was carbon neutral.

May 2022

LEED Platinum Achievement

Bob W Koti Katajanokka in Helsinki achieved 89 points in LEED (Leadership in Energy and Environmental Design) for its energy efficient building design, earning a Platinum rating and the highest score in the European Union!

Apr 2023

New Partnership

Bob W partnered with Furthr and measured their emissions for 2023. The focus for this year was improved data collection and quality.

Aug 2024

2023 Offsets

Bobstars chose to support three amazing projects to offset the emissions from nights stayed with Bob W in 2023.

Sept 2024

Bob W Net Zero

As Bob W continue to expand operation across Europe, they continue to prioritise sustainability. Getting all properties back on track to use 100% renewable electricity and supporting guests on their sustainability journey is all in the pipeline! Next up, Bob W Net Zero...

Next Steps

Bob W's Climate Journey
Impact

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10,000

Flights
London-Rome

204o

Car Trips
London-Manchester

10,000

M² Sea Ice
Saved

10,000

Beef Steak
Consumed

204o

Years of
Home Power

10,000

Parcels
Delivered

Bob W's ESG Report
Carbon Offset Portfolio

100%

Nights with Bob W Offset

90%

Carbon Reduction

10%

Carbon Removal

1971

tCO2e offset

Lango Safe Water, Uganda

197

tCO2e offset

Berlin Biodiversity Forest, Germany

22

tCO2e offset

Biochar Smallholder Farmer Project, India

Portfolio Deep Dive

The Problem

The regions of Assam and Odisha face severe ecological challenges due to unsustainable agricultural practices and the vulnerability of monocultures to climate threats. Traditional burning and decay of biomass not only waste potential carbon sequestration opportunities but also contribute to local pollution and loss of biodiversity.

The Solution

The project only uses agricultural waste streams that are usually left to decay or burned in open fields (bamboo, woody trimmings, corn cobs, rice straw, etc) to transform agricultural waste into a valuable resource. Surplus biomass is heated in soil pits in a low-oxygen environment, a process called pyrolysis, that prevents the carbon from turning into carbon dioxide and escaping into the atmosphere. The end product is biochar, a highly stable carbonized material, which is then mixed with manure and added to soil, where it acts as a fertiliser and remains stable for a long time. The project aims to improve local ecosystems, boost farmers' incomes, and achieve substantial carbon sequestration.

Biochar Smallholder Farmer Project, India

India

9

Biochar

Carbon Removal

2023

22

tCO2e offset

tCO2e offset

Biochar Smallholder Farmer Project, India

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The Problem

Over 60% of Europe’s forests are at risk of the effects of climate change and especially monoculture forests, which face increased repercussions from storms, droughts and pests. In Germany alone, there are more than 3 million hectares of monocultures that need to be turned into biodiverse mixed forests to increase their climate resilience and increase biodiversity and carbon capture.

The Solution

With the Lake Kessel climate protection project, Pina Earth is converting 93 hectares of pine monoculture forest in Brandenburg into a near-natural, biodiverse mixed forest over 30 years. The introduction of new species, the promotion of natural rejuvenation and the adapted game management make the forest more resistant to the consequences of climate change such as storms, drought and beetle infestation.

Berlin Biodiversity Forest, Germany

Germany

6

Afforestation (ARR)

Carbon Removal

2023

197

tCO2e offset

tCO2e offset

Berlin Biodiversity Forest, Germany

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The Problem

Over 21 million people in Uganda are without access to clean water. Communities often rely on unsafe wells, lakes and other open water sources that are highly susceptible to contamination. Community groups own many existing boreholes across Uganda that have fallen into disrepair because maintenance programmes have been poorly managed or have proven too expensive.

The Solution

The Lango Safe Water project aims to resolve this issue by restoring existing boreholes and providing training for their continued maintenance. In addition to improved access to clean water, this will serve to reduce the emissions associated with boiling water to sanitise it. The initiative also addresses gender inequality and has become the first ever Gold Standard Gender Responsive certification project.

Lango Safe Water, Uganda

Uganda

4

Energy Efficiency

Carbon Reduction

2023

1971

tCO2e offset

tCO2e offset

Lango Safe Water, Uganda

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