Bob W is an innovative hospitality start-up founded in 2012 that now operates thousands of short-stay apartments in trendy neighbourhoods across Europe. From day one, Bob W had big ambitions for developing sustainable practices in the hospitality sector, encouraging the whole hospitality sector to "show their numbers!" and enable guests to make informed decisions when choosing where to stay. Bob W are leading by example with policies such as exclusively sourcing toiletries from sustainable businesses and providing guests with a per-night GHG emissions breakdown.
As part of our sustainability journey, we have partnered with Furthr to measure our footprint, take active steps to reduce our emissions and engage Bobstars in our sustainability journey. For our 2023 carbon footprint, Bobstars voted on three amazing projects to fund to offset the emissions from all guest stays in 2023. With Furthr, we are developing our Net Zero strategy - identifying our emissions hotspots and putting together an informed plan to reduce them over the course of this decade & beyond.
But we are not stopping here. We are bringing our guests with us on this climate journey as we continue to lead the way on sustainability in the hospitality industry.
Highlights
4,489
2023 Footprint (tCO2e)
100%
Nights with Bob W Offset
3
Projects in 2023 Portfolio
13
Project SDGs Certified
2023 Emissions Breakdown
Emissions by Scope
Material Scope 3 Categories
Sustainability Manifesto
Bob W announce their sustainability manifesto and explain how they are rethinking sustainability in hospitality. Commitments include local sourcing, ecologically responsible partnerships and working towards zero waste.
Mar 2020
First Measurement
Bob W measured their carbon footprint for the first time for 2020. Following this, the focus turned to implementing ways to reduce emissions in the first place. Bob W also challenged the hospitality industry to "show their numbers!" and allow guests to understand the emissions for a night away.
Apr 2021
First Offset
Bob W double offset the emissions from nights stayed at all aparthotels in 2020 by supporting verified climate action projects. This means that twice as much carbon was removed from the air as Bob W emitted in 2020.
May 2021
Second Measurement
Bob W continued to grow and measured emissions again in 2022, now with over 400 rooms! Bob W made sustainability commitments including improved energy efficiency, cutting down on waste and responsibly sourcing materials.
May 2022
Second Offset
Emissions from all stays were offset by supporting quality climate action projects. This means that a night spent with Bob W in 2022 was carbon neutral.
May 2022
LEED Platinum Achievement
Bob W Koti Katajanokka in Helsinki achieved 89 points in LEED (Leadership in Energy and Environmental Design) for its energy efficient building design, earning a Platinum rating and the highest score in the European Union!
Apr 2023
New Partnership
Bob W partnered with Furthr and measured their emissions for 2023. The focus for this year was improved data collection and quality.
Aug 2024
2023 Offsets
Bobstars chose to support three amazing projects to offset the emissions from nights stayed with Bob W in 2023.
Sept 2024
Bob W Net Zero
As Bob W continue to expand operation across Europe, they continue to prioritise sustainability. Getting all properties back on track to use 100% renewable electricity and supporting guests on their sustainability journey is all in the pipeline! Next up, Bob W Net Zero...
Next Steps
Bob W's Climate Journey
Impact
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
10,000
Flights
London-Rome
204o
Car Trips
London-Manchester
10,000
M² Sea Ice
Saved
10,000
Beef Steak
Consumed
204o
Years of
Home Power
10,000
Parcels
Delivered
Bob W's ESG Report
Carbon Offset Portfolio
100%
Nights with Bob W Offset
90%
Carbon Reduction
10%
Carbon Removal
1971
tCO2e offset
Lango Safe Water, Uganda
197
tCO2e offset
Berlin Biodiversity Forest, Germany
22
tCO2e offset
Biochar Smallholder Farmer Project, India
Portfolio Deep Dive
The Problem
The Solution
Biochar Smallholder Farmer Project, India
India
9
Biochar
Carbon Removal
2023
22
tCO2e offset
tCO2e offset
Biochar Smallholder Farmer Project, India
Quick View
Close
The Problem
The Solution
Berlin Biodiversity Forest, Germany
Germany
6
Afforestation (ARR)
Carbon Removal
2023
197
tCO2e offset
tCO2e offset
Berlin Biodiversity Forest, Germany
Quick View
Close
The Problem
The Solution
Lango Safe Water, Uganda
Uganda
4
Energy Efficiency
Carbon Reduction
2023
1971
tCO2e offset
tCO2e offset
Lango Safe Water, Uganda
Quick View
Close