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About Us

At Lezada, we put a strong emphasis on simplicity, quality and usefulness of fashion products over other factors. Our fashion items never get outdated. They are not short-lived as normal fashion clothes.

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Projects & Verification

Projects
& Verification

Furthr funds some of the world's highest-standard reforestation & renewable energy projects. We choose both reforestation & renewable energy because both of these project types bring different benefits to our planet. Take a look at these benefits below or jump straight down to see the projects we're currently funding!

Reforestation

One of the most critical climate issues we all face is deforestation, with over 80,000 acres of forest land being destroyed every single day. The protected trees we plant with Eden Reforestation Projects help combat the impacts of deforestation including loss of habitat for animals, water cycle disruption, increased flooding and increase local temperatures. Our reforestation program also provides paid employment for local communities who are impacted most by climate change.

In the long term, trees naturally absorb or "sequester" carbon emissions, which will help to bring back the critical balance in carbon emissions that we need to maintain and reduce our global temperatures.

Renewables

Renewable energy generation is how the world will stop emitting so much carbon from electricity generation. However, it is not distributed equally worldwide as it is still too expensive for many developing countries. Giving a financial 'leg-up' to renewable energy projects prevents carbon emissions where the world needs it most.

The projects we support are verified by the UN & Gold Standard for the carbon emissions they prevent - measured in Tonnes. This measurement is done by looking at the carbon emitted per Kilowatt from local fossil-fuelled electricity, and then matching this with the same Kilowat output from our renewable projects.



Project Verifications

Our renewable energy projects are verified & certified under the United Nations' Clean Development Mechanism for the carbon emissions they prevent.

The WWF's Gold Standard agency provides an extra layer of project design verification on-top of the UN, ensuring that the projected annual clean energy output of our projects is met.

Eden Reforestation Projects is a world-leading tree planting charity, who have planted over 440 million trees across the world. We have partnered with Eden to fund their tree planting efforts in Mozambique, Madagascar & Kenya.

Projects We're Currently Funding

We fund projects in developing countries, where we can verify that they would not exist without funding from initiatives like ours


Madagascar's Story

Since humans first stepped foot on Madagascar, more than 90% of the island’s forests have been destroyed, displacing entire animal species and significantly reducing water quality.

To help restore the much-needed bio-harmony on the island, Furthr has joined up with world-renowned tree planting charity Eden Reforestation Projects to plant trees across multiple coastal mangrove & dry deciduous planting sites in the north-west of the island. Mangrove forests are essential ecosystems, serving as an anchor for the soil and coastline, whilst preventing erosion and creating a barrier between oceans and land.

How you can help

Through our £8 subscription you will plant 3 trees in Madagascar every single month to help local communities fight deforestation and climate change.

Project Partnership

Furthr 2021 Tree Target

12,000

Fact File

30 separate planting sites reforestation projects in the north of the island
Provides habitat for local wildlife
Generates local employment for those living in extreme poverty

Project Locations


India's Story

Out of the 30 worst air polluted cities across the globe, 21 are in India, with 140 million people in India breathing air that is at least 10 times over the WHO safe limit.

This program, jointly managed between Carbonbay & Nuetech, distributes solar water heaters throughout India to reduce reliance on fossil fuel energy. As well as cutting fossil-fuel electricity by up to 30% for just over 91,000 homes and businesses this project simultaneously raises awareness & educates residents on household actions they can take more generally to save energy & combat the climate crisis.

How you can help

On our £8 subscription you can be reducing around 0.4 tonnes of CO2 in India every month with a new solar water heater every 4 months, all helping the fight air pollution and climate change.

Project Certification

Annual Carbon Prevented

140,000 tonnes

Fact File

Enables 60,000 more homes to heat their water directly from the sun each year
Cuts fossil-fuelled electricity usage by up to 30% for each home
Brings this direct sun-driven renewable energy source down to an affordable price
Starts the revolution to scale this simple solution across all of Asia

Why India?

  • With a population of over 1.3 billion, India has one of the largest energy demands on the planet
  • It's one of the sunniest places on the planet, with most of the nation seeing sun for 300 days a year
  • But 9/10 people still use fossil-fuelled electricity to heat their water

Kenya's story

In 1963 forests covered 10% of Kenya, today that number is only 6%. High rates of deforestation have reduced rainwater for local communities, lead to increased flooding and raised temperatures.

In partnership with Eden Reforestation Projects, Furthr is planting trees across two distinct regions of Kenya: the Great Rift Valley and the Northern Coast. Within the Great Rift Valley, we are planting afromontane within the Kijabe forest, and along the Northern Coast, we are planting mangrove and coastal forest tree species. All of this incredible work is helping to turn back the clock on deforestation, improve soil erosion and regulate the water cycle for local communities.

How you can help

Through our £8 subscription you can be planting 3 trees in Kenya every single month.

Project Partnership

Furthr 2021 Tree Target

12,000

Fact File

5 tree planting sites across 2 regions
Provides habitat for local wildlife
Generates local employment for those living in extreme poverty

Project Locations

Indonesia's story

Around 60% of Indonesia's electricity power is generated from it’s natural abundance of dirty coal. Greenpeace estimated that Indonesia’s coal plants are leading to 6500 premature deaths every year.

Located in the Sidrap region of South Sulawesi, this project is the first ever wind farm to provide clean energy to Indonesia's national power grid. Not only does this mark an incredible milestone in an incredible country, but the scale of this farm's output is vast, with enough clean energy to power around 70,000 homes each year.

This direct swap of fossil fuel energy for renewables has lead to a reduction of 141,000 tonnes of CO2 every year. As a plus, the project also creates jobs within both project development & construction, with most being filled by the local citizens from the region. No wonder it was inaugurated by the president!

Project Certification

Annual Carbon Prevented

141,000 tonnes

Fact File

Indonesia's 1st National Grid-supplying wind farm!
Produces enough energy to power 70,000 houses cleanly each year
30 turbines with total capacity @ 75 MW
Employment Creation: 35 jobs with equal pay opportunities

Why Indonesia?

  • 60% of Indonesia's power comes from carbon-intensive coal
  • If just half of Indoneisia's wind energy potential was captured, it would power the whole nation
  • Funding is needed to cut the price of wind energy vs Indonesia's extensive coal supply

Mozambique's story

Since the 1970s, Mozambique has lost 8 million hectares of forests - that’s the same size as Portugal. In a country that is home to 20 globally threatened bird species, and over 200 native mammal species, losing 1000 football fields worth of forests every day is a big problem. On top of this, over 45% of the population living beneath the poverty line, who rely heavily on the forests for survival.

In partnership with Eden Reforestation Proejcts, we are planting trees across multiple in-land and mangrove sites in the south of the country, creating local opportunity employment and restoring habitats for key endangered wildlife.

How you can help

Through our £8 subscription you can be planting 3 trees in Mozambique every single month.

Project Partnership

Furthr 2021 Tree Target

12,000

Fact File

6 tree planting sites
Providing long-term habitat for local endangered wildlife
Generates local employment for those living in extreme poverty

Project Locations

India's story

India has the third largest greenhouse gas emissions from all countries. So it’s no surprise that air pollution is the fifth-largest killer in India with around 620,000 early deaths from air pollution-related diseases every year.

Developed by Hindustan Zinc (HZL), this wind turbine is based in Jodhpur, Rajasthan, where it’s generating electrical energy for the national grid, reducing the reliance on fossil fuel and helping to save lives.

How you can help

Through our £8 subscription you can be reducing around 0.91 tonnes of CO2 in India every month helping to clean up air pollution and fight climate change

Project Certification

Annual Carbon Prevented

14,000 tonnes

Fact File

Total electircal capacity @ 9MW
1 large turbine
Generates local employment for construction & operation

Why India?

  • With a population of over 1.3 billion, India has one of the largest energy demands on the planet
  • Around 45% of India's power currently comes from carbon-intensive coal
  • Providing financial support for for wind energy projects like this help wind energy to become a widely-used energy source in India

Carbon Prevention Verifications Explained

Way back at the turn of the millenium, the UN developed a system called the Clean Development Mechanism (CDM), which drives financial support into the world's critical climate change solutions by enabling the purchase of Certified Emission Reductions (CERs). A CER is a certificate issued by the UN's CDM in exchange for funding these climate projects, with each CER recording the official prevention of one Tonne of equivalent carbon emissions.

Example UN CER certification awarded to Furthr from our India Solar Thermal Project. This officially certifies the prevention of 28 Tonnes of carbon (28 CERs)

Please find all of our recent carbon prevention certificates on our Transparency page

Before any renewable energy project is accepted into the UN's CDM, it must go through 7 steps of thorough analysis and due dilligence - both at a local and UN-executive level. Most importantly, the UN verifies what exactly 1 tonne of carbon emissions prevented means for each renewable energy project - this is calculated by looking at the carbon emitted per Kilowatt from local fossil-fuelled electricity, and then matching this with the same Kilowatt output from our renewable energy projects.

The UN's CDM Projects have offset over 2 billion Tonnes of CO2 in 2020 so far - that's more than Russia's total emissions in 2018!


Gold Standard was founded back in 2003 by WWF to ensure that any CDM projects contains the highest levels of environmental integrity and reduction efficiency. Now nearly two decades old, they are regarded as one of the world's leading authorities in the fight against climate change, having propped up over 1400 projects in 80 countries. What Gold Standard adds to the projects is a rigorous selection process for the projects it certifies along with thorough monitoring of every outcome that a project initially pledges when it is planned.

Certification Requirements

Projects must be able to be monitored to ensure they are producing as much clean energy as they agreed
Projects must involve consultation with local communities and follow Gender-sensitive guidelines
Projects must be below Gold Standard’s risk threshold (e.g. large-scale hydropower projects could be a big no-no)
Projects must meet a minimum of 3 of the UN's Sustainable Development Goals
Projects must meet Gold Standard's set of social and environmental safeguards
Projects must prove that they are additional and wouldn’t be able to take place without this sort of funding

Most importantly, a project will only become certified when Gold Standard can independently approve, through a plethora of assessments, that the project can consistently meet their requirements ongoing. If you’d like to read more around Gold Standard and their project certification process, please find their resources here

Individual vs Group Impact

Our overarching goal on each of our projects is to secure the highest level of collective carbon emission prevention possible. In fact, this is exactly why our initiative is here in the first place!

For this very reason, we pick out projects where you can clearly understand your own individual contribution. This happens through our personalised metrics, where we also translate the emissions prevented into something you can relate to.

Our core belief is that our collective impact is driven by our individual engagement.


Project funding where it's needed

For us, it's completely fundamental that we support projects in places where they are currently seen as an 'extra' and thus lack the right funding (this is known as 'additionality' in the climate community).

Without this type of funding, the projects we back could not take place. This is exactly why we focus our funding on projects in developing countries, where renewable projects are most commonly non-viable at the moment.

This additionality aspect is one of the key factors enabling us to be able to say that we’ve verifiably prevented carbon emissions, as we are able to confirm that the ofsetting could not have happened otherwise